Abstract: the global epidemic has disrupted the pace of life and work plans of many people, and the clouds are gathering over enterprises and the social economy.
The global outbreak has disrupted the pace of life and work plans of many people, especially businesses and the social economy.Fortunately, OLED panels, currently the darling of display circles, continue to gain market share in the small and medium size segment, especially as flexible AMOLED is still the "sweet" choice for terminal electronics.
The global AMOLED smartphone panel market is expected to grow by 9%, and this growth is entirely driven by the demand for flexible AMOLED, which is expected to grow by 50% in 2020, despite a projected double-digit decline in smartphone shipments due to covid-19.In the past year, nearly all of the new mid-to-high-end phones released by major mobile phone manufacturers have been equipped with 5G, flexible AMOLED screens.
It is worth mentioning that smart wear is also not behind the innovative use of flexible screens, starting to carry such technologies as hyperboloid screens and ultra-narrow border packaging, which were previously only used in high-end smartphones.In march this year, OPPO released its first smart Watch, which is equipped with a hyperboloid screen and Pad Bending packaging technology for the first time. It has been called the best-looking android Watch of the year.Previously, the curved screen of Nubian, the world's first flexible wearable mass production product, won the market's attention. The Amazfit X concept watch released by huami last year is also equipped with a flexible curved screen that is highly fitted to the wrist.It is reported that the above three smart wearable terminal flexible AMOLED curved screen are provided by vicino.
Unlike the red-hot competition from smartphones, smart wear is still in the blue ocean market.Under the global health event, wearable electronic products endowed with health functions have attracted much attention, and even wearable smart thermometers have been developed and put into use in Beijing.Smartwatches and bracelets have been marketed with health functions, which can meet consumers' needs for health monitoring and exercise assistance. In particular, smartwatches are expected to become the next TWS headset market with their rich functions and deeper connection with mobile phones, and the demand space will explode rapidly.
According to the latest forecast of Canalys on April 9, global shipments of smartwatches and bracelets will increase by 3.8% year on year in 2020, and greater China will achieve the highest growth rate of 17.1% in the world. Among all consumer electronics products, the epidemic is relatively minor.Global smartwatch shipments are expected to reach 62.63 million units in 2019, up 43 percent year-on-year, according to Trendfore.Shipments are expected to reach more than 80 million units in 2020.This is also a visible new market opportunity for panel manufacturers with flexible wearable production lines.
